TOKYO - Demonstrating its long-held commitment to help preserve and protect the planet's natural resources, Conrad Tokyo has announced its participation in Sustainable Seafood Week (http://s-seafood.jp) - an innovative new campaign to help raise awareness of sustainable seafood consumption. Led by a collaboration between *WWF Japan and **Marine Stewardship Council (MSC) Japan Office, the inaugural programme takes place from June 5th to 15th, 2014, disseminating the idea of the MSC ecolabel for wild-caught seafood and ***Acquaculture Stewardship Council (ASC)'s mark for the farmed.

"Our participation marks a modest but meaningful step in helping to raise awareness and help promote the initiative," says Conrad Tokyo general manager Heinrich Grafe. "The campaign presents a wonderful opportunity for our guests to learn about making a sustainable seafood choice while enjoying the culinary creativity of our restaurants. This meaningful participation is one of the ways the hotel supports the Living Sustainably pillar of Hilton Worldwide's corporate responsibility strategy, Travel with Purpose TM."

Two of the luxury hotel's restaurants, China Blue and Cerise, will feature special menus commemorate the environmental venture.

China Blue chef Albert Tse's special menu features a creative medley of seafood presented with a seasonal touch.

"Sustainability is a way of life. Knowing exactly where our fish comes from through researching the supply chain from top to bottom is the key to understanding sustainability," says Tse.

  • Sautéed scallops, asparagus and mushroom with sweet bean sauce ¥4,800
  • Sautéed scallops and casher nuts with "Kong Po" chili pepper sauce ¥4,800
  • Deep-fried wonton with salmon and spring onion ¥2,400
  • Boiled dumplings with salmon and spring onion, ginger ¥2,400
  • Pan fried prawns with Hong Kong soy sauce ¥3,200tir-fried prawns with superior soup and butter sauce ¥3,200

Above prices are for 2 persons

At Cerise, Conrad Tokyo Executive Chef Jose Sanchez says integrating sustainability and gourmet cuisine is critical to raising environmental awareness. "Sustainable seafood dishes are delicious and have the additional benefit of helping to promote responsible sourcing of seafood."

Dishes showcased at Cerise during the campaign include:

  • Quinoa Salad with Grilled Prawns ¥3,400
  • Caesar Salad with Grilled Prawns ¥2,600
  • Salmon Herb Burger ¥3,000
  • Fish of the Day ¥4,800
  • Scallops Crudo Ají Amarillo and Shiso Champagne Sherbet ¥1,900
  • Tiger Prawn Risotto enhanced with Saffron ¥2,800
  • Cherry Jubilee ¥1,500

*WWF (World Wide Fund for Nature):
The WWF is an international non-profit charity based in Gland, Switzerland. Its mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. To learn more about WWF's role in the Seafod Sustainability Week, go to: http://s-seafood.jp
The WWF has also produced a free pocket-sized guide to seafood in Japan. Based on an independent assessment on the 22 types of seafood most popularly consumed as sushi, the guide recommends the best fish to select according to production system, feed, ecological effects and management. It is available as a free download at www.wwf.or.jp/activities/2012/08/1078403.html.

** Marine Stewardship Council (MSC):
The MSC is the world's leading certification and eco-labeling program for wild-caught seafood. The MSC eco-label on a seafood product or menu guarantees that the seafood has been sustainability harvested from the oceans from a sustainable fish stock wit hminimal environmental impact. The MSC eco-label also ensures that the seafood is traceable very step of the way along the supply chain, from fishery to processor to supplier. www.msc.org.

***Aquaculture Stewardship Council (ASC):
The ASC is as an independent, not-for-profit organization co-funded by the World Wildlife Fund (WWF) and the Sustainable Trade Initiative (IDH) in 2010 to manage the certification of responsible aquaculture worldwide. The on-pack ASC logo guarantees to consumers that their fish has been farmed with minimal impacts on the environment and on society.

About Conrad Tokyo
Conrad Tokyo is a luxurious modern icon with breathtaking bay views just minutes from the shopping and entertainment centers of Ginza and Roppongi. Awarded the highest level of comfort for hotels in Tokyo in the Michelin Guide for six consecutive years and features two Michelin-starred restaurants - Gordon Ramsay at Conrad Tokyo and China Blue, Conrad Tokyo is the perfect choice for business and leisure travelers seeking a contemporary sanctuary in the heart of Tokyo. Conrad Tokyo was recently chosen as the "Gold List 2013" in Condé Nast Traveler and awarded the "Trip Advisor Travellers' Choice 2013", recognizing it as one of the "Top 25 Hotels in Japan", and "Top 25 Luxury Hotels in Japan". For further information, please visit www.ConradTokyo.co.jp and connect with Conrad Tokyo at www.facebook.com/hiltonworldwide, and www.twitter.com/conradtokyo.

About Travel with PurposeTM
Travel with PurposeTM is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit www.hiltonworldwide.com/corporate-responsibility for more information.

Contacts:
Kanna Iizuka
Marketing Communications Manager, Conrad Tokyo
+81 (0) 3 6388 8500
Kanna.Iizuka@conradhotels.com

About Conrad Hotels & Resorts
Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through curated collections of 1-hour, 3-hour, or 5-hour experiences, available through www.stayinspired.com. Guests can manage their stay through the Conrad Concierge service in the Hilton Honors mobile app, getting access to pre check-in and room selection to ordering in room dining and mobile check-out, all from their own mobile device. Consisting of 30 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting news.conradhotels.com and follow us on Facebook, Instagram, and Twitter (@conradhotels).

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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